Privacy Policy

The Privacy Policy explains how we use any personal information that we collect about you, when you use this website, use our Services or our contact us.

Who we are
When we say ‘we’ or ‘us’ in this policy, we’re generally referring to the separate and distinct legal entities that make up Liquidline (“Group”) (although it does depend on the context). These include Liquidline Ltd, Liquidline Ireland.

It also includes any other businesses we add to this Group in the future. If you would like more information about which Liquidline entity is the controller and responsible for your Personal Data, please contact us and you will be directed to our customer services team. We are registered with the Information Commissioners Office under registration number ZB746705.

What information do we collect from you?
Personal Data means any information about an individual from which that person can be identified. We may collect, use, store and transfer different kinds of personal data about you which we have grouped together as follows:

Category of Data	Specification	How we use the Data
Contact Data	This is information that you provide to us when you purchase our products or services or communicate with us via the website / social media. This will be your first name, last name, telephone number and email address. We also record your employer’s name and address for billing and delivery purposes. We may record your date of birth if you provide it to us, but it is not essential for the provision of our products and services.	· To make available our services and products to you. · To process your orders. · To help answer your questions and solve any issues you have. · Call recordings may be reviewed by internal staff for training and quality purposes only. · To fulfil any contract for products and services with you. · To undertake support requests. · To update you in relation to your products and services (e.g. when items may be going out of date).
Financial Data	This is information that you provide to us when you purchase our products or services, such as bank account, bank statements and payment card details. It may include information that we collect from third parties in order to fulfil your purchase, such as credit reference agencies, fraud prevention agencies and claims databases.	· To take payment from you or give you a refund. · To help us ensure that our customers are genuine and to prevent fraud.
Transaction Data	This includes details about payments to and from you and other details of products and services you have purchased from us, when and where, what you paid and the way you use our products and services.	· For statistical analysis. · To help us understand more about you as a customer, the products and services you consume, the manner in which you consume them and how you shop on the Liquidline website, so we can serve you better.
Technical Data	This refers to the internet protocol (IP) address used to connect your computer to the internet, your login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform, device ID and other technology on the devices you use to access this website.	· To personalise your website experience, for example by understanding your location or how you use our website to provide you with personalised offers. · For statistical analysis. · To find ways to improve our services and websites.
Profile Data	This is your username and password, information relating to purchases or orders made by you, your interests, preferences, feedback and survey responses.	· To provide you with a better experience on our websites.
Usage Data	This is information about how you interact with and use our website, products and services such as such as which pages you visit, how often you visit and what links you click on. We collect this personal data by using cookies and other similar technologies from our analytics providers, such as Google Analytics and Hotjar. We use cookies to recognise you from other users which helps us provide you with a better experience when using our website. Please see our Cookie Policy for further details.	· To personalise your website experience, for example by understanding your location or how you use our website to provide you with personalised offers. · To conduct market research, either ourselves or with reputable agencies. · To help us understand more about you as a customer, the products and services you consume, the manner in which you consume them and how you shop on the Liquidline website, so we can serve you better. · To find ways to improve our services and websites.
Marketing and Communications Data	This is your preferences in receiving marketing from us and our third parties and your communication preferences, such as whether any communications have been opened and if you have clicked on any links within the relevant communication. We want to make sure that our communications are useful to you, so if you don’t open them or click on any links in them, we know we need to improve our services. The information may also include generally anonymous information that we collect from third parties such as marketing and research companies, social media providers as well as information that is publicly available.	· To contact you about products and services from us and other suppliers.

Telephone Call Recordings
If you decide to contact us via telephone, we may collect some of the above types of data from you depending on your reason for calling us. Please note, all inbound and outbound calls are recorded for quality and training purposes.

Children’s Data
Our website is not intended for children and we do not knowingly collect data relating to children. We will promptly delete any Personal Data relating to a child upon a written request from a parent or legal guardian.

Marketing
We would like to tell you about Liquidline’s offers, ideas, products and services that we think you might be interested in. If you have said that we can, we will send you marketing messages by email or any other messaging service (including, but not limited to text and via social media), to keep you aware of what we’re up to and to help you see and find our products.

You can choose to stop receiving marketing messages from us at any time by:
• By clicking on the ‘unsubscribe’ link in any email; or
• By contacting [email protected]

Once you do this, we will update your profile to ensure that you don’t receive any further marketing messages. Please note that it might take a few days for all our systems to be updated, so you might get messages from us while we process your request.

If you choose to opt-out of marketing messages, this will not stop service communications. Service communications include receipt of purchase, delivery information and information to support technical issues.

Who might we share your information with?
We do not, and will not, sell any of your personal data to any third party – including your name, address, email address, financial information or call recordings.

We may be required to share your Personal Data with third parties to adequately provide our services. Please be assured that we will not share your information for any other reason unless we are required by law or permitted to do so under this Privacy Policy.

We may also share your information with third parties in the following ways:
• we may use carefully selected sub-processors to help us collect, store or manage your information. These are companies that facilitate and deliver your purchases to you, such as payment service providers, warehouses, order packers, and delivery companies;
• professional service providers, such as marketing agencies, advertising partners, analytics companies and website hosts, who help us run our business or assist us in the improvement and optimisation of the website;
• credit reference agencies, law enforcement, leasing companies and fraud prevention agencies, so we can help tackle fraud;
• we will transfer your Personal Data to a third party if:
o we sell or buy any business or assets, we will provide your Personal Data to the seller or buyer (but only to the extent we need to, and always in accordance with data protection laws); or
o if Liquidline or the majority of its assets are acquired by somebody else, in which case the Personal Data held by us will be transferred to the buyer; and
• we may have to share your personal information to comply with any applicable law.

Storing your Personal Data
The data that we collect from you will be stored in a location within the United Kingdom, the European Economic Area or any other country where we’ve ensured there are appropriate data transfer mechanisms in place.

All information that you provide to us is stored on our secure servers or those of our third party sub-contractors. Where we have given you (or where you have chosen) a password which enables you to access certain parts of our website, you are responsible for keeping this password confidential. You must not share your password with anyone.

Data Retention
We will only retain your personal data for as long as reasonably necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, regulatory, tax, accounting or reporting requirements. We may retain your personal data for a longer period in the event of a complaint or if we reasonably believe there is a prospect of litigation in respect to our relationship with you.

To determine the appropriate retention period for personal data, we consider the amount, nature and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal, regulatory, tax, accounting or other requirements.

In some circumstances you can ask us to delete your data, as outlined in the ‘Your Rights’ section below.

In some circumstances we will anonymise your personal data (so that it can no longer be associated with you) for research or statistical purposes, in which case we may use this information indefinitely without further notice to you.

Legal Ground for Processing
We will only process your Personal Data for as long as we have a legal basis to do so. This is usually due to the ‘contractual necessity’ to provide you with the products or services that you have purchased from Liquidline. We may also use ‘consent’ for marketing communications and we use ‘legitimate interests’ for marketing communications to existing customers.

We do not generally process sensitive categories of Personal Data. However, if we have collected sensitive Personal Data as part of our service provision, we will always ensure that we either request explicit consent from you or document the appropriate exemption to allow the processing of this data.

We may only use your Personal Data for the reasons we initially collected it, unless we think we need to use it for another valid reason that’s related to the original purpose. If we believe this new reason isn’t compatible with the original purpose, we’ll either assess the privacy impact or ask for your consent to continue processing. If you want to know how the processing for the new reason fits with the original one, please contact us for an explanation.

Your Rights
You have access to the following rights under data protection law:

Right to object
You have the right to object to us handling your Personal Data when:
• we are handling your Personal Data based on our legitimate interests. If you ask us to stop handling your Personal Data in this way, we will stop unless we can show you that we have compelling grounds as to why our use of your Personal Data should continue; or
• for marketing purposes. If you ask us to stop handling your Personal Data on this basis, we will stop.

Right of access
You are entitled to receive confirmation as to whether your Personal Data is being processed by us, as well as various other information relating to our use of your Personal Data.

You also have the right to access your Personal Data which we are handling.

Right to rectification
You have the right to require us to rectify any inaccurate Personal Data we hold about you. You also have the right to have incomplete Personal Data we hold about you completed, by providing a supplementary statement to us.

Right to restriction
You can restrict our processing of your Personal Data where:
• you think we hold inaccurate Personal Data about you;
• our handling of your Personal Data breaks the law, but you do not want us to delete it;
• we no longer need to process your Personal Data, but you want us to keep it for legal reasons; or
• we are handling your Personal Data because we have a legitimate interest, and are in the process of objecting to this use of your Personal Data.

Where you exercise your right to restrict us from using your Personal Data, we will then only process your Personal Data when you agree, except for storage purposes and to handle legal claims.

Right to data portability
You have the right to receive the Personal Data we hold about you in a structured, standard machine readable format and to send this to another organisation controlling your Personal Data.

Right to erasure
You have the right to require us to erase your Personal Data which we are handling in the following circumstances:
• we no longer need to use your Personal Data for the reasons we told you we collected it for;
• where we needed your consent to use your Personal Data and you have withdrawn your consent;
• you object to our use of your Personal Data and we have no compelling reason to carry on handling your Personal Data;
• our handling of your Personal Data has broken the law; or
• we must erase your Personal Data to comply with a law we are subject to.

Right to complain
You have the right to lodge a complaint with the Information Commissioner’s Office, the supervisory authority for data protection issues in England and Wales.

Security
We have put in place appropriate security measures to protect your information from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed including:
• limiting access to our buildings to those that we believe are entitled to be there (by use of keycode or keys);
• implementing access controls to our information, password protected files, encrypted servers and SSL certificated websites;
• never ask you for your passwords; and
• advising you never to enter your account number or password into an email or after following a link from an email.

In addition, we limit access to your Personal Data to those employees, agents, contractors and other third parties who have a business need to know. They will only process your Personal Data on our instructions, and they are subject to a duty of confidentiality.

However, you should be aware that providing information over the internet can never be guaranteed as being completely safe and if you choose to send such information to us via the internet, you do so at your own risk.

COOKIES
Please visit our Cookies Policy for further information on the cookies that we used on our website.

Other Websites
We sometimes provide you with links to other websites, but these websites are not under our control. Therefore, we will not be liable to you for any issues arising in connection with their use of your information, the website content or the services offered to you by these websites. We advise you to consult the privacy policy and terms and conditions on each website to see how each supplier may process your information.

Changes to our Privacy Policy
We keep our Privacy Policy under regular review. Any changes we make to our Privacy Policy in the future will be posted on this page.

Please check back frequently to see any updates or changes to our Privacy Policy.

How to contact us
If you would like to exercise one of your rights as set out above, or you have a question or a complaint about this policy, or have a question about the way your personal information is processed, please contact us by one of the following means:

By email: [email protected]
By post: Data Protection Officer, Jackson House, 86 Sandyhill Lane, Ipswich, IP3 0NA

Last Updated: October 2024